World Cup beats Barack Obama

There’s a fever running through the Internet today – World Cup Fever.

Today’s Web traffic has been classified as “Heavy” for the better part of the day, according to measurements by Akamai. At its peak, traffic for News sites globally started a steady climb about 6 am ET and peaked six hours later, at Noon ET, reaching nearly 12.1 million visitors per minute.

And even though the traffic dipped going into the afternoon, it stayed well above normal – registering some 6.5 million vpn, or 130 percent of normal – at 5 p.m. ET. The bulk of the demand in the last 24 hours has come from North America and Europe – but all regions are reporting “Heavy” usage.

world cup - mckinley media group

The traffic suggests that the Internet was most active during the Mexico-South Africa game and stayed heavy through the France-Uruguay game. It’s also very likely that today being a workday had more people turning to their office computers to follow the action, instead of their TVs.

The day’s traffic far exceeded the previous record of 8.5 million vpm, which was set when Barack Obama won the U.S. presidential election.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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