When asked what makes a good Website, Internet users and companies displayed agreement on several features, such as “Ease of use”, “Significant content about the company. However, while companies place heavy value on the importance of aesthetics, users de-emphasized visual attractiveness and a catchy domain name in favor of quality content and information.
Patrick Ferraro, marketing coordinator at Guidestar, summarizes what Internet users expect to find when they visit a Website: “An effective Website needs to be more than just an on-line brochure with contact information, a mission statement, and some bullet points. Visitors go on-line looking for more than just reading material-the want opportunities to act.”
|What makes a good Website|
|Info about service||2||5|
|Ease of use||3||1|