What makes a good Website?

When asked what makes a good Website, Internet users and companies displayed agreement on several features, such as “Ease of use”, “Significant content about the company. However, while companies place heavy value on the importance of aesthetics, users de-emphasized visual attractiveness and a catchy domain name in favor of quality content and information.

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Patrick Ferraro, marketing coordinator at Guidestar, summarizes what Internet users expect to find when they visit a Website: “An effective Website needs to be more than just an on-line brochure with contact information, a mission statement, and some bullet points. Visitors go on-line looking for more than just reading material-the want opportunities to act.”

What makes a good Website
Criteria Users Companies
Significant Content 1 2
Info about service 2 5
Ease of use 3 1
Contact info 4 4
Visually Pleasing 5 3
Online Payment 6 7
Memorable URL 7 6

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.


He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.


Follow him on Goggle Plus : https://plus.google.com/+SterlingMcKinley

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