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Video Production: How it works

Bring your website to life with Video

Whether On-Location or In-Studio, our experienced video production team will create polished, professional video clips to be incorporated into your website.

Connecting with prospective patients through video media is the future of the Internet and we can deliver your message by creating introduction videos, patient testimonials videos, educational videos, office tour videos and many other types of videos. Let us provide a custom solution that best fits your practice.


The Power of a Good Story


STEP ONE: QUESTIONS
Our first step is asking questions to discover the essential qualities of your product. The key questions we ask are:

  1. What is your target market? Why are they interested in your product?
  2. What problem does your product or service solve for your target market? How does it make their life better? In short, what are the benefits/selling points of your product or service?
  3. How do you stand apart from your competition?

STEP TWO: CONCEPT

This is our time to develop a concept for your video. The concept might be, for example, simple and straightforward, centered around a theme, or educational.

STEP THREE: SCRIPT

At this point, we create the words that will be used in your video. While this is primarily dialogue, it also includes scene and action descriptions.

STEP FOUR: THE LOOK

With your go-ahead, we start mapping out the scenes in a starboard. These rough sketches allow you to really understand the flow of action and where we’re going with the video.

STEP FIVE: SHOOT/EDIT

Step five is where the fun begins. We shoot your video in HD quality making sure everything we promised in the video. Then, we’ll also add the finishing audio touches such as music and sound effects.

STEP SIX: PREMIERE

Your video is complete! We can now upload it to Facebook, YouTube, TubeMogul, Viemo, Twitter, and of course your own website. You can now see your conversion rates rise and sales increase.