Social Media Marketing from McKinley Media Group on Vimeo.

Twitter is a great way to  market your business online and build interest about your product or service. Many business owners understand the need to be online, but few know how to use it to market their business.

The unique and sometimes frustrating thing about Twitter is that you are limited to using only 140 characters to explain your message.

Twitter forces  you to be creative and concise which can be tough when explaining a topic or sharing a story. To save space try adding a link to your post to further explain your topic; link to your website or a interesting blog.

Here are some more tips:

1. Be more interested in helping than making money

Try to become a expert in your field, give advice and tips

2. Create relationships first

Twitter is a interacting with people, so before you start sell start by getting to know them

3. Introduce your company at the right time and place

Timing is everything be 75% tips & advice and 25% sales.

4. Don’t repeat the same message

One of the most popular problems of Twitter users today is spam. Be original and only post content once.

5. Reach out a helping hand

Help other people in your niche. Give advice, answer and ask questions.

Twitter is sometimes called to as Twitter Marketing, Social Media & Micro blogging