1.     Voice matters: People may identify with your brand, but it’s an entirely different thing to communicate with them directly. Doing so adds a personable quality to your business.

2.     Content is king: Businesses gain followers on Twitter and Facebook by having worthwhile, interesting content, so be sure to do some research.

3.     Off-topic is good: Off-topic subjects such as funny headlines can actually be beneficial, as they are more likely to be retweeted, thus directing more potential clients back to you.

4.     Post regular updates, but don’t get annoying: As with any information exchange, moderation is key. If you post too often, you risk losing followers.

5.     Reply to people: By keeping in contact with your customers, you’ll show them that you’re invested in maintaining and building relationships with clients.