Website Analytics & Tracking

You have a website, but you’re not really sure why you’re not getting more leads from it.  It could be that you don’t have enough traffic.  It might be that your website does a lousy job of turning visits into inquiries.  Perhaps your visitors are having a tough time finding a critical piece of information?  Website analytics can be a powerful tool to help you convert more website visitors into leads and sales!

You’ve heard the saying, “if you don’t measure it, you can’t (effectively) manage it.”

To get the most out of your website and measurably improve its performance, you need additional information.  At a minimum, you need to know:

• How many visits and visitors come to your website per month
• Where these visits come from (the traffic source)
• The percentage of visitors coming to your website from organic search using non-branded terms (as opposed to Googling your company name!)
• Your website’s true visit-to-inquiry conversion rate (and don’t forget to track the phone calls!)

Standard website analytics tools can provide you with some of this information, but if you’re like most business owners, you probably don’t have the time necessary to analyze it all.

We provide a “do-it-for-me” solution to help small and medium sized business owners use website analytics tools like Google Analytics and Call Tracking to measurably improve their website’s performance as a sales and marketing tool.  You don’t have time to analyze endless reports.  Put us to work for you and let us translate data into actionable results!

Already Have Website Analytics Installed?

Let’s say you’ve already taken the first steps and installed a website analytics program like Google Analytics on your site.  That’s great!

What are you testing on your website this month based on the analytics data from last month?

Here are a few more questions for you:

• Do you know your ratio between branded and non-branded visits from organic search and the implications these numbers have for your business?
• Do you know which web pages offer the largest opportunity to convert more visitors into leads and sales?
• Is your website’s true visit-to-inquiry conversion rate above 5% and if not, what are you doing to try and increase it?

These days there’s no shortage of marketing data available – especially from the web.  What there is a shortage of is action.  To grow your business, you need someone who can cut through mountains of data to uncover the information that’s really important and then turn that information into actionable results.

Sound familiar?  We can help!

You Have a Business to Run…

At the end of the day, successful business owners know that their time is best spent working on the business instead of in the business.  If analyzing and interpreting data is the best use of your time, feel free to poke around our website – especially our blog – and put some of our tips to work for you.  If your time would be better spent on the higher level stuff, drop us a line!