Search Engine Optimization
Search engines like Google, Yahoo, or Bing are the most effective and popular way of finding information on the web, but being on the first page of search results is not about luck.
Roughly 70% of all search engine traffic is through non-sponsored, “natural” search engine rankings. We provide organic search engine optimization services, copy writing and powerful and inbound link building campaigns that will move you to the top of Google and other major search engines.
Having your website appear on the first page of a search takes great content, planning, evaluation and patience.
When you work with McKinley Media Group on an Search Engine Optimization review, we begin by evaluating your site internally and then completing a 21-point SEO checklist.
Search Engine Optimization Services
Analysis & Recommendations
Your site will be graded on a scale of 1-4:
1-non existent; 2-needs improvement; 3-good; or 4-excellent.
Next, we’ll complete an Search Engine Optimization report, so that we can set a baseline for your Search Engine Optimization strategy. We use a several different tools to create this report, among them Google Analytics.
Our initial report will contain an explanation of your current Google page rank, keyword analysis, hits per day, etc., as well as recommendations to improve or maintain your site’s Search Engine Optimization status.
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Website Optimization
We employ proven search engine optimization (SEO) techniques and strategies that are based on sound marketing principles to make sure your website gets on top – and stays on top.
Website Analytics & Tracking
We provide a “do-it-for-me” solution to help small and medium sized business owners use website analytics tools like Google Analytics and Call Tracking to measurably improve their website’s performance as a sales and marketing tool.
You don’t have time to analyze endless reports. Put us to work for you and let us translate data into actionable results!
Ongoing Search Engine Optimization
Ongoing Search Engine Optimization is the best way to increase your rankings, traffic and overall visibility in the major search engines. With our Ongoing Search Engine Optimization Services, we’re constantly building, monitoring & reporting to improve your keyword rankings.
We also work to ensure your site is search engine friendly and indexed in the major search engines. Results will be provided in a neat, understandable format with recommendations.
Google Adwords Management
Keyword Research
Using our research tools and experience with Google Adwords, together with your knowledge of the inner workings of your business, we will identify relevant and profitable target keywords.
Effective Advertising Copy
Adcopy is essential in catching the reader’s interest and thereby enticing them to click through your ad. We will write compelling ads promoting your product or service with adcopy that targets your keywords.
Marketing Strategies
We will help you determine an appropriate budget (based on your budget allotments), working together with Google’s estimates to successfully maximize your Google adword exposure.
We will setup your Google Adword account to enable it to work for you so you just have to sit back, monitor and enjoy the sales that your website receives from all the traffic Google Adwords sends your way.
Improve your Search Engine Optimization today!
Let’s talk call 410-630-1287
