SEO (Search Engine Optimization)is currency for Google

Clients always ask me, do I have a special relationship with Google or do I pay a fee for listing. The truth of the matter is that nobody has a special relationship with Google. In Google’s eyes every Website has a equal shot at ranking high in the search engine results at no charge.

I sometimes refer to SEO (Search Engine Optimization) as the Wild Wild West, everybody claims to be a “expert” or “guru” when in fact most are novice.

Here are some simple SEO (Search Engine Optimization) tactics that anybody can use to rank higher in search engine results.

Here are some simple tips:

1. Write unique content
2. Update your Website frequency
3. Write Blog posts
4. Write unique Titles and Descriptions
5. Use Google Analytics and Webtools

Google uses dozens of factors to determine rankings and there system is always changing. No one factor is more important than another but they all play a part in the equation.

Here are some SEO (Search Engine Optimization) factors that Google uses.

1. Age of Domain
2. Domain Hosting
3. URL Structure
4. Content
5. Internal Link Structure
6. Trust:
7. Keywords
8. Bounce Rate
9. Outbound links
10. Inbound Links Click here to learn more about Inbound Links

Don’t get the wrong idea anybody can do SEO (Search Engine Optimization) but it takes a huge amount of time and its very difficult.
It’s a good idea to hire a SEO (Search Engine Optimization) Professional but be sure you see results and understand what you are paying for.

If someone tells you that your site will be ranked #1 it’s a bad sign. First rankings are very hard to get and depending on your competition your website can shift 2-4 positions up or down in a day.

For more information visit Sterling McKinley’s column at The Examiner.