With college textbooks increasing in price year after year, Amazon recently decided to start renting textbooks electronically to college students through the Amazon Kindle, saving them over 80%. Also, eBooks are becoming more popular among consumers, as Amazon announced that eBooks surpassed hardcovers in overall sales last May.
Students will have the choice of renting their textbooks for as little as a month or as much as a year. Amazon has also included its Whispersync technology so students can view their notes and highlighted areas of their textbook anywhere via the Amazon cloud.
With a lucrative business in the college book industry, averaging over $700 dollars per student each year, its no wonder Amazon has moved to the electronic textbook rental route against its major competitor, Barnes and Noble’s.