Marketing for Nonprofit Organizations

non-profit mckinley media group

Non-profit and charitable organizations face unique marketing challenges. Unlike companies that sell tangible products and services, nonprofits sell their organization as being qualified to solve problems and needs.

For nonprofits, this marketing challenge extends to a variety of media, including the Internet. The Internet is all about connecting people and is a very useful tool to help nonprofits implement their marketing strategy.
A nonprofit’s marketing strategy should be consistent both offline and online. This will ensure that your message will be clearly conveyed to the public. It is important that your Website address is listed on all your marketing materials including business card, brochures, ads and any literature that leaves your organization.

The following are marketing strategies that can be utilized by your organization:
  • Create a Newsletter to communicate with your target market
  • Register your website with all the major search engines (Yahoo!, Google, etc.)
  • List Website address on all marketing materials
  • (KIS) Keep It Simple
  • – Be consistent; make sure your marketing materials have the same look & feel

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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