Non-profit and charitable organizations face unique marketing challenges. Unlike companies that sell tangible products and services, nonprofits sell their organization as being qualified to solve problems and needs.
For nonprofits, this marketing challenge extends to a variety of media, including the Internet. The Internet is all about connecting people and is a very useful tool to help nonprofits implement their marketing strategy.
A nonprofit’s marketing strategy should be consistent both offline and online. This will ensure that your message will be clearly conveyed to the public. It is important that your Website address is listed on all your marketing materials including business card, brochures, ads and any literature that leaves your organization.
The following are marketing strategies that can be utilized by your organization:
- Create a Newsletter to communicate with your target market
- Register your website with all the major search engines (Yahoo!, Google, etc.)
- List Website address on all marketing materials
- (KIS) Keep It Simple
- – Be consistent; make sure your marketing materials have the same look & feel