Keyword Research Service, Baltimore,MD & Washington DC

 keyword-researchBenefits of Keyword Research Service

  • High Quality Traffic – you would get the traffic that makes you more money – not all traffic is equal.
  • Increased Traffic Volume – by targeting the keywords that get higher search volume or by targeting a higher number of keywords you have potential to get more traffic.
  • Improved Sales and Revenue – with increased quality traffic comes an increase in sales. Everyone likes more conversions and more money.
  • Less Competition – you have the power to target keywords that have less competitors. These low volume keywords are a good place to start while you are building towards ranking for the more competitive phrases.

Before you start marketing a website it is crucial to first do effective keyword research. Your website’s traffic, income and overall success depends upon it.

Downside of Neglecting Keyword Research Service

  • Failing to properly target keywords – you may only get good search engine rankings for your company name. You shouldn’t need to optimize for your business name.
  • Targeting low volume keywords – you may get very few visitors with limited room for improvement. You may even get good rankings, but it wouldn’t translate into sales.
  • Targeting overly competitive keywords – you may struggle to get much search engine traffic if you can’t overcome the top ranked websites. Pick your competition level.
  • Targeting low quality traffic – you may get traffic but suffer from poor conversion rates.

This is why you cannot afford to ignore keyword analysis. As long as you are targeting the wrong keywords, you are losing money and wasting potential.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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This Post Has 3 Comments
  1. Getting page one ranking on Google is very difficult for most people. The secret is finding keywords that are not so competitive and typically this means you need to find long tail keywords that have not been discovered by a lot of people.

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