Now think about this in the context of buying a smartphone: As of today, Samsung has an absurd 134 cellphone choices on its website. How likely is a novice going to choose one of these, or just give up and keep the cellphone he’s using now, or make a snap decision based on getting out of the store as quickly as possible? Maybe Apple is onto something with its single smartphone brand name: iPhone.
What do you think? Are there too many choices in the smartphone world? How about in the tech world overall?