Keep it simple

Now think about this in the context of buying a smartphone: As of today, Samsung has an absurd 134 cellphone choices on its website. How likely is a novice going to choose one of these, or just give up and keep the cellphone he’s using now, or make a snap decision based on getting out of the store as quickly as possible? Maybe Apple is onto something with its single smartphone brand name: iPhone.

What do you think? Are there too many choices in the smartphone world? How about in the tech world overall?

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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