Groupon is a great service but is it good for your business?
A cake maker has said it almost went bust after thousands more vouchers it offered on a group-buying website were redeemed than it expected.
1. Make sure your company makes a profit.
2. Encourage repeat sales and up sales.
3. Don’t lower your position in the marketplace
4. Don’t condition customers to only buy during sales.
5. Make sure your company is a good fit.
Read the story Cupcake company: