Is Groupon Deal of the Day good for a business?

Groupon is a great service but is it good for your business?

Groupon for business

A cake maker has said it almost went bust after thousands more vouchers it offered on a group-buying website were redeemed than it expected.

My tips:

1. Make sure your company makes a profit.
2. Encourage repeat sales and up sales.
3. Don’t lower your position in the marketplace
4. Don’t condition customers to only buy during sales.
5. Make sure your company is a good fit.

Read the story Cupcake company:

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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