Is Facebook Fatigue Real, or Just Tiresome Talk?

Maybe the fallout over the whole Facebook privacy issue was bigger than we first thought. After recording monster gains for the month of May — attracting nearly eight million new users while the controversy was at its peak — the second most visited website in the world had a comparatively miserable month of June.

“Only” 320,000 new U.S. users joined Facebook last month, according to the site’s own data. The network actually lost active users in the coveted 18-25, 26-34 and 35-44 demographics while the gains came from younger and older age groups.

So, has the much-discussed Facebook or Social Media Fatigue finally arrived? Or did the privacy debacle in May fuel a large-scale user outrage that wasn’t apparent until June’s numbers came in? Or was it simply a slow month, or perhaps even a reporting glitch?

Regardless of the answer, the one thing we know for sure is that Facebook hasn’t lost its importance to the digital business landscape, and it isn’t about to anytime soon.

Only Google — which is rumored to be starting a Facebook-like social network of its own, by the way — gets more traffic, and Facebook is currently valued at about $15 billion. Annual revenues are estimated to be close to $1 billion, and, most importantly for marketers and advertisers, there are nearly half a billion active users. And that number continues to grow, if not by exorbitant figures last month.

But we will be watching, and we’ll let you know if and when Facebook Fatigue is a real concern for marketers.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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