#6: Add media
Blogs don’t have to consist of text alone. Video, images and surveys can all add interest to your blog. Mix the creative media into the text instead of placing it at the top or the bottom.
#7: Encourage interaction
Blogs have a unique ability to encourage conversations and create interaction. A blog with no comments isn’t really a blog – it’s an editorial column or a standard website. Be sure to invite readers to leave comments each time you post.
#8: Keep up the good work
Develop – and stick to – a schedule when you create a blog. Your readers should know when to expect a new post, whether you’re posting every day of the week or on the same day every week.
#9: Don’t give up
It can take months to build a loyal base of readers when you create a blog. Plan to make business blogging a regular part of your communication strategy for at least a year.
When you create a blog for your business, your overall goal should be to attract repeat visitors. By following the nine tips for business blogging, you can keep readers coming back for more.