Now think about this in the context of buying a smartphone: As of today, Samsung has an absurd 134 cellphone choices on its website. How likely is a novice going to choose one of these, or just give up and keep the cellphone he’s using now, or make a snap decision based on getting out of the store as quickly as possible? Maybe Apple is onto something with its single smartphone brand name: iPhone.

What do you think? Are there too many choices in the smartphone world? How about in the tech world overall?

Turn your Website into a lead generation machine

1)    Content location is vital. Make sure your website content is structured so that it’s easy to find. Keep key information you want your visitors to see near the top fold of your site, so that it’s visible and requires no scrolling to access. First time visitors to your site may not know to scroll down your homepage to find that critical piece of information about your company.

2)    Have conversion forms or “lead forms” on your home page along with other highly visited pages on your site. The conversion forms don’t have to be necessarily on the page itself. I rather prefer the use of a graphical offer that links off your home page to a landing page with a strong call-to-action. Entice your new visitors to provide their contact information in exchange for something they would find valuable. Make sure the lead form is short and to the point, only capturing relevant information you need. Longer forms may get abandoned before completion.

4)    Be sure to test your landing pages frequently to make sure they load and deliver lead information to the appropriate staff members. Leads lost in transit cost you money and may give your prospects the impression of poor service if no one replies.

5)    Allow multiple ways for your visitors to become a “lead” on your website. Ex. online form, phone number, email, etc.

6)    Make sure your content and website are built with your target customer(s) in mind. Ex. 8pt font for a website geared to reach seniors…bad idea. Your product or service should sell itself on your website based on research you’ve done to identify and communicate to your target prospects.

7)    Is your website mobile friendly? More and more prospects are accessing information via mobile devices. If your site is not mobile friendly, you could be missing out on an opportunity to connect at just the right time.

Contact us for more ways to turn your Website into a lead generation machine. Call: 410-360-1287 Ext.1

Here is my bookmark bar:

What do you think? Share your thoughts.

• Make your passwords at least 14 characters…really!
• Make your passwords a mix of letters, numbers and special characters.
• Make your passwords unique to each account – don’t use the same password over and over.
• Manage your passwords in a secure way – sticky notes under your keyboard will not suffice.

2. Organize the home screen. Because the home screen carousel is so messy and doesn’t have customization options (we’re hoping for some in the next update), utilize the shelves below. To add an icon to the shelf, long press an item in the carousel and select “Add to favorites.”

To remove an item from the shelf, long-press it and select “Remove from favorites.” If you want to rearrange the icons in your Favorites shelves, long-press and drag to the desired spot.

3. Customize your bookmarks. When you launch the browser, you’ll see a tiled list of bookmarks that Amazon has preselected for you. To remove a bookmark, long-press it and select “Delete.” To add a bookmark, go to the Web site you want to add, tap the Bookmarks icon (at the bottom), and then tap the box with the “+” in the upper-left.

4. Copy and paste. This function is a bit confusing on the Fire. To copy text, tap and hold a word, then drag the markers to highlight the text you want to copy. Then, tap the highlighted text to add it to the clipboard. To paste, long-press a text field and select “Paste.”

http://www.cnet.com/profile/sharonvak/

Groupon is a great service but is it good for your business?

A cake maker has said it almost went bust after thousands more vouchers it offered on a group-buying website were redeemed than it expected.

My tips:

1. Make sure your company makes a profit.
2. Encourage repeat sales and up sales.
3. Don’t lower your position in the marketplace
4. Don’t condition customers to only buy during sales.
5. Make sure your company is a good fit.

Read the story Cupcake company:
http://www.siliconrepublic.com/business/item/24683-when-groupon-love-goes-too/

Sillicon Valley is the starting point for all tech entrepreneurs. It is the home of billion dollar companies such as Google, Facebook, Amazon and Apple. If you have a tech idea and you want investment, Sillicon Valley is where you should be.

My tips:

1. Have a real revenue scheme
2. Investors are great but look for other revenue sources.
3. Become a creator vs a consumer

http://www.cnn.com/SPECIALS/in.america/black.in.america/

Download PDF lawyer