Facebook’s new Comment system. How will it work exactly?

Facebook new media move

facebook logoFacebook has plans to launch a third-party commenting system in a matter of weeks, according to a couple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.

The company at the moment is in seek of major media companies and blogs to partner with for its launch, part of a bigger media industry move.

Facebook, of course, is already present in blog comments. Currently, a digital publishing outlet–say, a blog or a newspaper’s web site–can integrate Facebook’s API and allow users to connect to their Facebook accounts. Often, users can post notifications on their Facebook walls announcing that they’ve commented, or can have a social comment turned into a status message. The new product is a significantly deeper expansion of this, according to sources. Facebook will be able to power the entire commenting system, handling the log-in and publishing, cross-promoting comments on individuals’ walls, and possibly even promoting them as well on media outlets’ own fan pages. Undoubtedly, the like button will be deeply integrated as well.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.


He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.


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