Facebook new media move
Facebook has plans to launch a third-party commenting system in a matter of weeks, according to a couple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.
The company at the moment is in seek of major media companies and blogs to partner with for its launch, part of a bigger media industry move.
Facebook, of course, is already present in blog comments. Currently, a digital publishing outlet–say, a blog or a newspaper’s web site–can integrate Facebook’s API and allow users to connect to their Facebook accounts. Often, users can post notifications on their Facebook walls announcing that they’ve commented, or can have a social comment turned into a status message. The new product is a significantly deeper expansion of this, according to sources. Facebook will be able to power the entire commenting system, handling the log-in and publishing, cross-promoting comments on individuals’ walls, and possibly even promoting them as well on media outlets’ own fan pages. Undoubtedly, the like button will be deeply integrated as well.