For years now, Blockbuster has been dwindling in importance. The store was once the face of movie renting, and now it’s the face of what used-to-be. Ever since Netflix stormed onto the scene with a more convenient method of renting DVDs, Blockbuster has been declining.
Blockbuster did not focus on customers needs and failed to grow with technology. This happens to many companies that ignore new technology and believe that they are too big to fail. Don’t let this happen to your business, to stay current you must adapt to your customers needs and keep up with technology.
If your business in not on Facebook, Twitter or you don’t have a Website you are doomed to fail. Be like Apple or Honda stay up to date a use the Internet to grow your business.
Having a Website, being on Google (Search Engine Optimization), embracing Social Media is not optional but a requirement that customers expect. If you don’t believe me just check out your competition they are investing heavily in Online Marketing and planning for the future.