Design & Development

website design mckinley media groupNo two clients are the same, so we handle them all as individuals from the beginning. Here are some of the basic steps we go through to guarantee success with our clients:

Step 1

McKinley Media Group meets with the client in person or by phone to begin learning about their organization, their consumers and their competitors. We look at the client’s existing marketing materials; we also review the competitor’s web sites.

Step 2

We will typically offer the client two initial design ideas, get their feedback then revise and refine the web pages to achieve just the right look and feel.

Step 3

The project is designed then submitted to the client for approval and pre-finalized. Next the Website will be tested and finalized, and then the client’s domain name is registered and listed with search engines. This includes both free and paid submissions according to the predetermined marketing budget. Then the site is published to the Internet and reviewed again for functionally.

Step 4

After the Website is completed all that remains is periodical updates and maintenance.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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