Blog Archive for Search Engine Optimization

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing [...]

Law firms that want to grow and expand must have a legal marketing strategy in place. Having a marketing strategy and paying for advertising are really two different things. In some markets, you may need both, but you must strike a balance. What is legal advertising? Legal advertising is much like throwing a net out [...]

So how else you can promote your business beside SEO (Search Engine Optimization) and relying on Google? Twitter -A  social tool that most big businesses and celebrities use to talk with their audience. Blogging – I met many interesting people by blogging. It can show that you know what you are talking about and of course blogs [...]

Clients always ask me, do I have a special relationship with Google or do I pay a fee for listing. The truth of the matter is that nobody has a special relationship with Google. In Google’s eyes every Website has a equal shot at ranking high in the search engine results at no charge. I [...]

Website Updates & Maintenance are key to keep visitors coming back to your Website. Think about it; why would visitors keep coming back to a Website that has old content. Not only do your visitors love Website Updates & Maintenance but search engines like Google love to see new content. At McKinley Media Group we [...]