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NABJ (National Association of Black Journalists)
Challenge
The client had just converted from a standard HTML Website to a CMS, the CMS made it easier for staff to update but NABJ was seeking advanced customization, training & maintenance.
Process
We discovered that NABJ wanted their Web presence to educate/inform members of the latest events & increase membership. We then worked with NABJ to find the best ways to communicate with their membership base.
End-to-End Partnership
We found that users were divided between two basic motives for use: events and networking/jobs.
McKinley Media Group designed a complete web experience including:
- Using more images to convey messages
- Making the navigation easier
- Updating the Website weekly
- Using Social Media to engage users
- Following best practices for SEO
Website:
Images:
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McKinley Media Group, an internet marketing company in Baltimore, Maryland & Washington DC that specializes in lead driven web design.