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NABJ (National Association of Black Journalists)

The client had just converted from a standard HTML Website to a CMS, the CMS made it easier for staff to update but NABJ was seeking advanced customization, training & maintenance.

We discovered that NABJ wanted their Web presence to educate/inform members of the latest events & increase membership. We then worked with NABJ to find the best ways to communicate with their membership base.

End-to-End Partnership
We found that users were divided between two basic motives for use: events and networking/jobs.

McKinley Media Group designed a complete web experience including:

  1. Using more images to convey messages
  2. Making the navigation easier
  3. Updating the Website weekly
  4. Using Social Media to engage users
  5. Following best practices for SEO