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Staffing Etc.

Challenge
Having recently left a major Healthcare Staffing franchise they were look for a corporate image makeover that would reflect their values.

McKinley Media Group was commissioned to create a new logo and Website for the Staffing Etc. to help introduce the new company.

Process
We conducted interviews with Staffing Etc. to define the business goals and core requirements of the new website. This insight was then combined with competitive industry analysis, focus groups, a full content inventory, and technical analysis of existing site.

End-to-End Partnership
We found that Staffing Etc. customers were divided between two basic motives for use: business and employment. McKinley Media Group designed a complete web experience in which every detail was considered and resolved – from copy and graphics to design, architecture and workflow. In addition we designed brochures, folders and banners.

View the Website:

Staffing Etc.

 

Brochure Design:

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