Can anybody use Social Media to promote a business?

Use social Media

I always see ads on Craigslist from small business owners looking for Social Media Interns to run Facebook & Twitter campaigns. I understand the logic. Some of the biggest users of Social Media Websites are college students, so they are familiar with how they work. However, talking on Facebook about a party is different than building a brand and reaching potential customers.

For example, most college students have a driver licenses, but that doesn’t mean they can drive a bus. It’s easy to use Facebook and anybody can post a picture or share a YouTube video, but is takes a professional online marketer to promote a business effectively.

Online Marketing is about more than just a Facebook page its includes your Website, Search Engine Optimization, Video Marketing, Email Marketing & other business objectives.

Without goals and objectives a page on Twitter means nothing, it’s just a page with random quotes and unrelated stories.

So to answer my question, No anybody can’t use Social Media to promote a business. It takes planning, dedication and patience to see results from a Social Media campaign.

Click here: for Four Ways Social Networking Can Build Business

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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This Post Has One Comment
  1. I couldn’t agree more. It takes a real specialist to know exactly how to market their sites and just because they have facebook page doesn’t matter a hill of beans. That is more like the last thing a company should do, not the first. You got to have a good website to entice people to visit your site and look around and hopefully buy your product or service.

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