McKinley Media Group a Website design firm headquartered in Baltimore, Md. has been awarded a Virginia Department of Minority Business Enterprise – SWAM/DBE, and a U. S. Department of Transportation (U.S. DOT) Disadvantaged Business Enterprise (DBE) certification.

The certifications, administered through SWAM/DBE, qualify McKinley Media Group to conduct business as an MBE/DBE service provider throughout the state of Virginia and for federally-funded U.S. DOT contracts. The firm received certification in all of its areas of expertise, including: including graphic design, web design, mobile marketing, search engine optimization & online video.

SERVICES FOR WHICH MCKINLEY MEDIA GROUP IS SWaM/DBE CERTIFIED

541511 – MBE/DBE - CUSTOM COMPUTER PROGRAMMING SERVICES
(SPECIFICALLY: WEB [I.E., INTERNET] PAGE DESIGN SERVICES, CUSTOM)

541613 – MBE/DBE - MARKETING CONSULTING SERVICES
(SPECIFICALLY: INTERNET-BASED TO INCLUDE SOCIAL MEDIA MARKETING; MOBILE MARKETING AND DEVELOPMENT; SEARCH ENGINE OPTIMIZATION)

“We are excited about the opportunity to provide our services to the agencies that require both MBE/DBE certified business partners,” said Sterling McKinley, McKinley Media Group’s president and CEO. “We look forward to working with prime contractors and directly with government agencies as well.”

About McKinley Media Group


Mckinley Media Group is a Internet Marketing company that helps businesses increase sales and reach more potential customers using internet Marketing. MMG provide solutions not services, we use Website Design, Social Media, Search Engine Optimization (SEO) & other forms of marketing to grow businesses.

Virginia Department of Minority Business Enterprise
The Small, Women-owned, and Minority-owned Business (SWaM) certification program is a state program of the Commonwealth of Virginia. The purpose is to enhance procurement opportunities for SWaM businesses participating in state-funded projects.

http://www.dmbe.virginia.gov/cgi-bin/tracking.cgi?search_type=tracking_num&tracking_num=702661&bus=151652

McKinley Media Group a Website design firm headquartered in Baltimore, Md. has been awarded a Maryland Department of Transportation (MDOT) Minority Business Enterprise (MBE) certification, and a U. S. Department of Transportation (U.S. DOT) Disadvantaged Business Enterprise (DBE) certification.

The certifications, administered through MDOT, qualify McKinley Media Group to conduct business as an MBE/DBE service provider throughout the state of Maryland and for federally-funded U.S. DOT contracts. The firm received certification in all of its areas of expertise, including: including graphic design, web design, mobile marketing, search engine optimization & online video.

SERVICES FOR WHICH MCKINLEY MEDIA GROUP IS MBD/DBE CERTIFIED

541511 – MBE/DBE - CUSTOM COMPUTER PROGRAMMING SERVICES
(SPECIFICALLY: WEB [I.E., INTERNET] PAGE DESIGN SERVICES, CUSTOM)

541613 – MBE/DBE - MARKETING CONSULTING SERVICES
(SPECIFICALLY: INTERNET-BASED TO INCLUDE SOCIAL MEDIA MARKETING; MOBILE MARKETING AND DEVELOPMENT; SEARCH ENGINE OPTIMIZATION)

“We are excited about the opportunity to provide our services to the agencies that require both MBE/DBE certified business partners,” said Sterling McKinley, McKinley Media Group’s president and CEO. “We look forward to working with prime contractors and directly with government agencies as well.”

About McKinley Media Group


Mckinley Media Group is a Internet Marketing company that helps businesses increase sales and reach more potential customers using internet Marketing. MMG provide solutions not services, we use Website Design, Social Media, Search Engine Optimization (SEO) & other forms of marketing to grow businesses.

About the Maryland Department of Transportation’s Office of Minority Business


The Maryland Department of Transportation, Office of Minority Business Enterprise has two primary functions: Minority Business Enterprise (MBE)/Disadvantaged Business Enterprise (DBE) certification for the State of Maryland and the administration and coordination of the MBE and DBE Programs within the MDOT administrations. The Maryland Department of Transportation (MDOT) administers both the State of Maryland MBE participation goal, as well as the DBE participation goal for contracts that receive assistance from the United States Department of Transportation (USDOT).

http://mbe.mdot.state.md.us/directory/firm_details.asp?FirmID=22355

This Making Mobile Gov Project is helping agencies work together to make a more open, innovative government to meet 21st century citizen expectations.

Recently I attended Mobile Monday Washington DC “Women and Philanthropy:  Mobile For Good Works” sponsored by Arent Fox LLP and Jump Market Strategies.

It was a really informative event, speakers inculded:

• US Department of State, Senior Advisor for Women and Technology (former Google executive), Ann Mei Chang
• General Services Administration (GSA), Director of Mobile, Gwynne Kostin
• USAID; Bureau of Global Health, Senior Advisor for Private Sector Partnerships, Sandhya Rao
• Co-Founder/Founder -  SES, Europe Online, Teleport Europe, VATM and GTWN, Candace Johnson

When a customer fills out a form on your Website or calls and leaves a message.
How soon do you get back to them? Once a customers reaches out to your company, the clock is ticking before them move on or go to a competitor.

Tips:
Follow up with leads in under 3 hours if not sooner
Best time to call them back is W-Thru 8am & 4-5pm
Call back more than once, at least 6 times

If you do this you will close more sales.

“Think of a Website leads like food, if you leave it out too long it will go bad”

Read post: http://mashable.com/2012/08/02/sales-leads/

Keywords: ”Website Leads” “best time to call leads” “Increase Website Conversions” “Website Chat”

Now think about this in the context of buying a smartphone: As of today, Samsung has an absurd 134 cellphone choices on its website. How likely is a novice going to choose one of these, or just give up and keep the cellphone he’s using now, or make a snap decision based on getting out of the store as quickly as possible? Maybe Apple is onto something with its single smartphone brand name: iPhone.

What do you think? Are there too many choices in the smartphone world? How about in the tech world overall?

Turn your Website into a lead generation machine

1)    Content location is vital. Make sure your website content is structured so that it’s easy to find. Keep key information you want your visitors to see near the top fold of your site, so that it’s visible and requires no scrolling to access. First time visitors to your site may not know to scroll down your homepage to find that critical piece of information about your company.

2)    Have conversion forms or “lead forms” on your home page along with other highly visited pages on your site. The conversion forms don’t have to be necessarily on the page itself. I rather prefer the use of a graphical offer that links off your home page to a landing page with a strong call-to-action. Entice your new visitors to provide their contact information in exchange for something they would find valuable. Make sure the lead form is short and to the point, only capturing relevant information you need. Longer forms may get abandoned before completion.

4)    Be sure to test your landing pages frequently to make sure they load and deliver lead information to the appropriate staff members. Leads lost in transit cost you money and may give your prospects the impression of poor service if no one replies.

5)    Allow multiple ways for your visitors to become a “lead” on your website. Ex. online form, phone number, email, etc.

6)    Make sure your content and website are built with your target customer(s) in mind. Ex. 8pt font for a website geared to reach seniors…bad idea. Your product or service should sell itself on your website based on research you’ve done to identify and communicate to your target prospects.

7)    Is your website mobile friendly? More and more prospects are accessing information via mobile devices. If your site is not mobile friendly, you could be missing out on an opportunity to connect at just the right time.

Contact us for more ways to turn your Website into a lead generation machine. Call: 410-360-1287 Ext.1