Amazon’s Mobile Commerce Sales Top $1 Billion

Any doubters as to whether mobile web brings profit to the e-commerce industry need only look at Thursday’s second-quarter earnings report from Amazon. These reports reveal Amazon’ s worldwide mobile commerce sales in the past year exceeding $1 billion.

It was the first time that Amazon has released any revenue figures related to mobile commerce, and the company did not disclose how much of those sales came from Kindle owners buying e-books. However, Amazon has taken significant steps beyond the Kindle to develop its mobile commerce platform over the past year, including the October launch of 1-Click checkout for its mobile-optimized website.

Thursday’s report would render those efforts a huge success and serve as an example for other merchants mapping their own mobile strategies.

Sterling Mckinley

Sterling Mckinley is a sought after Online Marketing Specialist, Columnist, Speaker.
Sterling helps businesses & organizations better understand & use the Internet to increase sales.

He focuses on online marketing strategies including pay per click, search engine optimization, social media, website design and mobile marketing.

Sterling has also conducted marketing workshops for the SBA, Washington DC Chapter of SCORE, NAB Education Foundation, The Maryland Small Business Development Center, various corporations & universities. He also blogs for several websites and is a contributor for the Baltimore Business Journal.

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