You started a business blog, created a Twitter profile and developed a Facebook page–now what? Sure, you can start publishing updates and sending friend and follow requests, but those communications are just the preliminary steps to social media marketing success.
Here are five tips that anyone can apply to their social media marketing efforts today and start seeing positive results almost immediately.
1.) Make it easy and non-threatening for your audience to participate.
Not only does your content matter on the social web but your personality matters, too. In other words, you need to be accessible and approachable in all of your social media marketing communications. Don’t talk at people, talk with them, and do so in a manner that makes it clear that you want them to join the conversation. This applies to your employees as well. Your employees are your best brand advocates.
2.) Write share-worthy content.
The more amazing content that you publish online through your social media profiles and branded destinations, the more people will want to share it with their audiences. That leads to far more online exposure for you, your business and your brand than you can get on your own.
3.) Acknowledge and recognize your audience.
The power of social media marketing comes from the relationships you develop with your online audience (who will become brand advocates and will talk about your business, champion it, and defend it against naysayers). With that in mind, you must acknowledge people when they reach out to you.
4.) Integrate all of your marketing efforts.
All of your marketing efforts should work together to present consistent brand messages and lead to your ultimate marketing goals. You should also cross-promote your various marketing efforts. For example, feed your blog content to your Twitter and Facebook profiles using a tool like www.Twitterfeed.com. Promote your Facebook, Twitter and LinkedIn profiles by including “Follow Me” buttons in your blog’s sidebar that link to your profiles. Include your Twitter ID in your printed ads and link to your blog and social media profiles in your e-mail signature.
5.) Don’t try to keep up with the Jones’.
Just because your competitor is doing something on the social web doesn’t mean that you need to do the same. By blindly following your competitor’s path, you’re marketing scared and without purpose. Plus, it’s probable that your competitor’s initiatives won’t help you meet your goals at all. While it’s essential that you monitor your competitor’s social media marketing activities, you should analyze them against your own goals before implementing any of them yourself.