comScore Video Metrix today announced that 178 million American Internet users watched online video during April 2010. In other words, 83.5 percent of the total U.S. Internet audience viewed online video that month.
At the same time, 21.7 million Canadian Internet users watched over 4 billion videos in April. I plan to mention this during the “Video: The Next Marketing Frontier” session at SES Toronto 2010, which kicks off next week.
During April, 135.7 million Americans watched 13.0 billion videos on YouTube.com. That’s 96.0 videos per viewer in the United States. During the same month, almost 19.2 million Canadians watched over 2.1 billion videos. That’s 109.5 videos per viewer in Canada.
Meanwhile, Vevo, which was launched in December 2009, attracted 43.6 million American viewers in April. This includes viewing from the Vevo channel on YouTube.
If anyone still wonders whether YouTube is bigger than a breadbox, tell them this: 450 million people worldwide view more 60 billion videos each month on YouTube.com. If YouTube were a nation, it would be the 3rd most populous country in the world — behind the People’s Republic of China and India, but ahead of the United States and Indonesia.
Oh, and visiting YouTube doesn’t require a passport.